Peak Perseverance: The Epic 12-Year Couture Saga

The article chronicles the journey of The Couture that is set to be completed by July. Initially proposed in 2012, the project faced numerous challenges, including disputes over development rights, financing struggles, and setbacks exacerbated by the COVID-19 pandemic. Despite doubts from local officials and developers, Rick Barrett, the CEO of Barrett Lo Visionary Development, remained committed to the project. The Couture's story began with the redevelopment of the Downtown Transit Center site, eventually leading to a battle over site control and extensive financing efforts. Construction finally began in 2021, but encountered further hurdles such as unexpected underground infrastructure and delays. Despite these challenges, the project persevered, and now as it nears completion, the focus shifts to its success in the market, with early apartment leasing showing promise. Despite concerns from some in the real estate industry, Barrett remains confident in the project's potential to lead the market.

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