THE EDISON
A new ownership change sparked the transformation of a struggling restaurant in Milwaukee's Third Ward. The revamped concept prioritizes local tastes, aiming to rejuvenate the establishment's appeal and profitability. The spatial layout was reimagined, aligning with the architectural style and diverse audience. By rearranging seating parallel to tall windows, the space now exudes energy and community.
To enhance the entry experience, the host stand was relocated, featuring a stylish design and emphasizing hospitality. The dining and bar zones were strategically designed, offering various seating options. The eclectic gallery wall showcases a mix of contemporary, vintage, and historic art, reflecting the creative essence of the Third Ward.
The bar zone maintains its existing structure but receives a facelift, incorporating a speakeasy vibe with accent lighting and a redesigned backbar. The overall design combines industrial elements with refined materials, creating a trendy yet timeless atmosphere.
