RIVER ONE
Our goal was to be intentional, relevant, and wide awake in order to create a vibrant place where people want to live, dine, and use as a springboard for night life in the area; with their workplace at the center of it all.
The palette is bright and inviting. Through the use of drone footage and placing an emphasis on connection and construction progress on the website, people have become excited for what’s to come for this area. The website also has maps and guides for people to understand the ways in which they will be connected to Milwaukee. This project was architecturally catalytic to the area and the branding followed suit.
