MIDLAND STATION
Midland Station’s branding captures the essence of Lexington, Kentucky’s industrial heritage while embracing a modern vision of progress and revitalization. Vintage mosaic textures in the logo, inspired by subway tiles, symbolize movement and timelessness anchoring the brand in history while energizing the community. The color palette reflects the brand vision with deep, rich colors embodying strength and functionality, while neutrals provide balance and warmth eliciting a welcoming, connected feeling. The imagery selected offers a dynamic visual story capturing both the industrial heritage and lively, welcoming atmosphere of the space.
