THE PATENT BLOCK
The Patent Block, located on Johnson Controls' historic downtown Milwaukee campus, is being transformed into a vibrant mixed-use development, steeped in over a century of innovation and craftsmanship. Rooted in the brand’s spirit of industrialism and heritage, The Patent Block’s branding and logo reflect this legacy while embracing a bold, progressive vision. With 250,000 square feet of premium office space and planned apartments, this redevelopment exudes a dynamic energy, capturing the brand’s dedication to growth and modernity. The logo and branding serve as symbols of resilience and optimism, merging tradition with contemporary vision to inspire a new era of creativity and connection in Milwaukee.