ADK
ADK’s reputation in the industry revolved around craftsmanship, expertise, and their nimble approach to delivering successful projects. This became the new focus of the company’s story.
We approached their story by first understanding how they deliver a boutique level of service on a large commercial scale. Their delivery and fabrication teams continuously execute under a lean leadership structure that is focused on keeping projects on schedule, in budget, and continuously exceeding expectations. We told that story by creating an umbrella brand that united their company from an external view, but also allowed for company culture to flourish within internal teams. Badges for each of the teams were created under a unified company brand, a style guide to carry the brand into all future project pursuits, and a digital presence were some of the services provided for ADK.
