ASSOCIATED BANK RIVER CENTER MARKET
The River Center Market project at Associated Bank River Center envisions an elevated and modern dining experience seamlessly integrated into the flow and design of the River Center's public areas. Guided by a vision to be visible and accessible, the design strives to evoke a modern, welcoming, and approachable atmosphere. A unique aspect involves providing separate customer experiences for two distinct brands, Toro Tacos and On Rye, within one harmoniously designed marketplace. The project faced the challenge of establishing a distinct identity while maintaining cohesiveness with the building's public spaces, which we believe has been executed seamlessly.
